Quality Bicycle Products (aka QBP) has acquired the global aftermarket distribution rights for Promax from The Cycle Group. QBP will be responsible for global aftermarket distribution, sales and marketing and will assist with product development of Promax products. As part of the agreement, QBP will also handle Promax warranty support within the U.S. The Cycle Group has developed, marketed and sold Promax products since 2012. Promax is owned by Taiwan-based Lee Chi Enterprises Co. Ltd.
Toby Henderson, president of The Cycle Group said, “We have delivered on our promise to Lee Chi Enterprises of rebranding Promax and developing a variety of new products in the market. The time has come for me and my team to focus 100 percent of our attention on Box Components to continue delivering premier BMX race and MTB products including our new drivetrain. We can’t think of a better new home for Promax than QBP with their unrivaled reach and position as an industry leader.”
Tim Gallant, vice president of product for QBP, added, “We’ve worked with The Cycle Group and Promax for a number of years and it’s been exciting to see The Cycle Group and the team at Lee Chi build the Promax aftermarket brand. Promax offers an expansive product assortment across many categories and price points, and increased access to the brand will add tremendous value for our dealers. We are proud to bring Promax to QBP and take responsibility for the brand’s continued growth while also leveraging Lee Chi’s extensive manufacturing capabilities to partner on new product development and OE opportunities.”
The transition of Promax from The Cycle Group to QBP is scheduled to begin immediately and expected to take nine months to complete. During that time dealers and distributors can continue to place orders with either company. Promax warranty support will be offered by QBP beginning Jan. 1, 2017.
Bicycle Retailer Press Release