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Why We Do What We Do

Pure and simple, we’re passionate about bikes and their positive impacts on people, the environment and communities. Our goal from the beginning has been to make bicycles better machines. We do that by focusing on innovation and quality that push bike technology forward.

Our commitment to think creatively and to challenge limits has led to great things. By partnering with some of the best companies in the world to deliver bikes and components, we stay true to our brand mission - improve the riding experience. The result is a line of products, all of which push the envelope of component design and state of the art manufacturing.


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